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Why values are important

Companies often declare to have certain core values and that they act according to them. Unfortunately, some companies proclaim corporate core values for mere marketing purpose. However, there are companies that act according to their core values, which even check whether the applicant matches the company values. This blog post explains why values are important in business and life.

More stability

Under the condition that someone stands to its values and does not bend them too much to justify behaviour, it is possible to derive stability from them. For example, someone who is laid off would probably first not know how to behave but eventually, the values can guide him. If his values are, among others, achieving, gratefulness, and learning, then he would be soon looking for a new role, be thankful for the past experiences, and reflect about his development rather than be negative about it. There is not much time to lament and wonder what to do with these values. Thus, the person experiences more stability in life by consciously choosing values.

Increased productivity

An employee performs better when working for a company with matching values. An employee who enjoys working at the company will add more value than one who does not. Furthermore, a worker who quits because of the inability to identify with the company values increases turnover and as a result creates higher costs for the company. For example, Lauren Braun from Alma Sana quit her corporate job to pursue a path according to her values.

Values over regulations

In the last blog post Regulators became more important than their cause, it was explained that too many regulations can hinder companies in performing successfully. If workers would truthfully follow corporate values, less regulations would be necessary. Values are more efficient than regulations if followed strictly because values affect behavior directly whereas regulations only try to restrain it. One just has to follow the European Union and observe the latest submitted case-laws to know that there is often a loop-hole in laws and regulations. According to Lawrence Kohlberg’s stages of moral development, there is only a small percentage of people who reach a stage that applies universal ethical principles. Thus, not many people follow meaningful values and regulations are still necessary.

Good versus bad values

Finally, it is important to define what good and bad values are. It seems that there are no specific good values but many diverse values which are equally good and just different from each other. For example, some people were raised by families who put a strong focus on the value of community whereas others more on the value of ambition. Both values have the right to exist and neither value is better or worse, they are just different. On the other hand, values that imply harming other beings are bad values.

It seems obvious to examine one’s values in life and consider which companies fit one and which ones not. Being surrounded by people with the same values has almost only benefits.

Copyright © 2020 Claudio Marseglia. All rights reserved.

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