My Experience at the 49th St. Gallen Symposium

Introduction The St. Gallen Symposium, organized by the University of St. Gallen, received submissions from almost 800 contestants, representing 350 universities, and more than 100 nationalities. All contributions were evaluated equally according to a specific set of criteria by an independent jury composed of professors, corporate executives, and entrepreneurs. The authors of the best 100 …

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3 Insights the Movie It’s a Wonderful Life Taught Me About Leadership

  I recently watched the movie It’s a Wonderful Life and it has deeply impacted my understanding of leadership. It reminds one how important it is to appreciate other people in life. Read the next paragraphs to gain an understanding of what you could learn from watching this movie. Changing perspective This movie does an …

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How to Create: A Winning Pitch

I am currently volunteering as a project leader for Step Forward at Enactus, which aims to prevent children in Ethiopia to develop podoconiosis, also called Mossy Foot. An effective solution to prevent podoconiosis is to wear shoes. My team members and I worked for several months to establish key partnerships and to develop a shoe …

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An Expert Interview with Marcel Fortwingel: A Critical Analysis of Social Media

The moment we wake up, our social media usage begins. We check our newest Instagram, LinkedIn, and WhatsApp messages, we commute to work while commenting on a shared picture of a sunset, and share a picture our tidy desk when we finally arrive at work. Everyone else seems to engage in the same behavior. We …

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20 Megatrends and Their Implications for the 21st Century

  What are the megatrends of the 21st century and what implications will they have once they are fully present in our society? It should be a priority to educate oneself about megatrends to make assumptions about the future and take the best decisions today to benefit tomorrow. Based on my observations of new technologies …

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One-Minute Reading: Dealing with Emotionally Charged Conversations

I work again at Mercedes-Benz, this time in brand cooperation. The work is very exciting and extremely relevant for creating a strong brand image for Mercedes-Benz, which currently holds the ninth place in the Best Global Brands 2017 Ranking run by Interbrand. Due to my new position I wanted to learn more about the Mercedes-Benz …

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