#1 Skill That Sells
April 9, 2020
One of the easiest ways to get cheaper traffic is to get a persuasive ad creative working for you. If you are new to marketing,
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Category: Sales
10 LinkedIn Advices for Founders
November 20, 2019
As a founder you need to market your products and services and you should do this also on LinkedIn. Especially, if your products and services have
How to Create: A Winning Pitch
March 11, 2019
I am currently volunteering as a project leader for Step Forward at Enactus, which aims to prevent children in Ethiopia to develop podoconiosis, also called
20 Megatrends and Their Implications for the 21st Century
December 31, 2017
What are the megatrends of the 21st century and what implications will they have once they are fully present in our society? It should
One-Minute Reading: Dealing with Emotionally Charged Conversations
October 7, 2017
I work again at Mercedes-Benz, this time in brand cooperation. The work is very exciting and extremely relevant for creating a strong brand image for
Preparing for Digital Transformation: Resources, Skills, and Tools
August 22, 2017
What is more exciting than developing a profitable business model, crafting a winning strategy, and developing the first prototype of the website of a new
Treat Your Existing Clients with Priority
August 17, 2017
At Awaken&More we recently had an invaluable learning opportunity regarding reputation management. We are a consultancy, with currently eleven members, that works with non-profit and
Use Fantasy Marketing to Create Positive Impact for Your Brand
May 5, 2017
5 steps to create content that makes your customers fantasize about your brand and buy from it Consumers want everything and more. As entrepreneurs and marketeers we
Must-Read Books: Business & Money
April 30, 2017
Your bookshelf says a lot about you. Peter Knox, contributor at The Guardian, argues that sharing your shelf is sharing yourself (Knox, 2012). Reading forms
Quitting the old sales strategy to create new sales growth
April 1, 2014
By stopping to pursue the an unsuccessful sales strategy one can create new sales growth. A a for-profit company should quit its sales strategy when it either generates
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