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Claudio Marseglia

10 LinkedIn Advices for Founders

As a founder you want to market your products and services. And you should also use LinkedIn for this. Especially, if your products and services have a B2B rather than a B2C focus. I saw that some founders do it completely wrong on LinkedIn and thought to write this little guide to provide value for anyone who is looking for

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What Is Learn Business® and Why Did I Start It?

Learn Business® is an EdTech startup. We are devoted to developing business leaders who make a difference by providing curated and practical online courses. Each online course at Learn Business® will have its own exclusive Facebook Group. This way, students can connect with and learn from each other. The vision is to become the Ivy League in the EdTech world,

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Become an Entrepreneurial Leader and Grow Your Organisation

If you are a solo founder and want to become an entrepreneurial leader and grow your organisation, then you are setting yourself up for the most challenging task of your life. Once you achieved a fit between your product or service and your market, you are ready to grow your organisation. To become ready to lead others, you need to

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How to Create: A Winning Pitch

I am currently volunteering as a project leader for Step Forward at Enactus, which aims to prevent children in Ethiopia to develop podoconiosis, also called Mossy Foot. An effective solution to prevent podoconiosis is to wear shoes. My team members and I worked for several months to establish key partnerships and to develop a shoe prototype that is affordable and

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Strategy: The EACCII Formula

This article presents the necessary processes one needs to follow to create a new strategy. According to Oxford Dictionaries, a strategy is „a plan of action designed to achieve a long-term or overall aim.“ It is therefore important to determine what the overall aim should be. A comprehensive business plan should contain, among other parts, the purpose, the strategy (including

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20 Megatrends and Their Implications for the 21st Century

  What are the megatrends of the 21st century and what implications will they have once they are fully present in our society? It should be a priority to educate oneself about megatrends to make assumptions about the future and take the best decisions today to benefit tomorrow. Based on my observations of new technologies and trends I spotted 20

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How to Start a Blog or Website: 3 Ways to Build Your Online Presence

Setting up a blog or website for personal or business use is not as difficult as you might think it is. Basic knowledge of HTML would be an asset, but no programing experience is required. In 2012, when I was in New Zealand, I started an internet marketing business with two other like-minded business enthusiasts. This was the first time

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Preparing for Digital Transformation: Resources, Skills, and Tools

What is more exciting than developing a profitable business model, crafting a winning strategy, and developing the first prototype of the website of a new business? Digital transformation brings many advantages, such as increased speed of payments, better overview over customer conversations, or more transparent information management. Digital transformation has the potential to disrupt traditional companies that hold themselves back

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Use Fantasy Marketing to Create Positive Impact for Your Brand

5 steps to create content that makes your customers fantasize about your brand and buy from it Consumers want everything and more. As entrepreneurs and marketeers we create experiences that fit to the buyer persona and hope that sales will eventually bulk up and never stop rising. What if creating experiences is something consumers do not value anymore? Following highly known people

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Preparing for Digital Transformation: Certificates and Courses

Digital transformation continues to create business opportunities and enables startups and established companies to become more efficient through social media, mobile, analytics, and cloud computing. By successfully implementing digital technologies companies are able to create innovative business models, increase growth, improve customer experiences, and reduce costs. Especially established companies have a hard time to adopt due to bureaucracy that is

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Copyright © 2019 Claudio Marseglia. All rights reserved.

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