Claudio Marseglia

Marketing

What Is Learn Business® and Why Did I Start It?

Learn Business® is an EdTech startup. We are devoted to developing business leaders who make a difference by providing curated and practical online courses. Each online course at Learn Business® will have its own exclusive Facebook Group. This way, students can connect with and learn from each other. The vision is to become the Ivy …

What Is Learn Business® and Why Did I Start It? Read More »

Become an Entrepreneurial Leader and Grow Your Organisation

If you are a solo founder and want to become an entrepreneurial leader and grow your organisation, then you are setting yourself up for the most challenging task of your life. Once you achieved a fit between your product or service and your market, you are ready to grow your organisation. To become ready to …

Become an Entrepreneurial Leader and Grow Your Organisation Read More »

How to Create: A Winning Pitch

I am currently volunteering as a project leader for Step Forward at Enactus, which aims to prevent children in Ethiopia to develop podoconiosis, also called Mossy Foot. An effective solution to prevent podoconiosis is to wear shoes. My team members and I worked for several months to establish key partnerships and to develop a shoe …

How to Create: A Winning Pitch Read More »

20 Megatrends and Their Implications for the 21st Century

  What are the megatrends of the 21st century and what implications will they have once they are fully present in our society? It should be a priority to educate oneself about megatrends to make assumptions about the future and take the best decisions today to benefit tomorrow. Based on my observations of new technologies …

20 Megatrends and Their Implications for the 21st Century Read More »

How to Start a Blog or Website: 3 Ways to Build Your Online Presence

Setting up a blog or website for personal or business use is not as difficult as you might think it is. Basic knowledge of HTML would be an asset, but no programing experience is required. In 2012, when I was in New Zealand, I started an internet marketing business with two other like-minded business enthusiasts. …

How to Start a Blog or Website: 3 Ways to Build Your Online Presence Read More »

Preparing for Digital Transformation: Resources, Skills, and Tools

What is more exciting than developing a profitable business model, crafting a winning strategy, and developing the first prototype of the website of a new business? Digital transformation brings many advantages, such as increased speed of payments, better overview over customer conversations, or more transparent information management. Digital transformation has the potential to disrupt traditional …

Preparing for Digital Transformation: Resources, Skills, and Tools Read More »

Use Fantasy Marketing to Create Positive Impact for Your Brand

5 steps to create content that makes your customers fantasize about your brand and buy from it Consumers want everything and more. As entrepreneurs and marketeers we create experiences that fit to the buyer persona and hope that sales will eventually bulk up and never stop rising. What if creating experiences is something consumers do not value …

Use Fantasy Marketing to Create Positive Impact for Your Brand Read More »

Preparing for Digital Transformation: Certificates and Courses

Digital transformation continues to create business opportunities and enables startups and established companies to become more efficient through social media, mobile, analytics, and cloud computing. By successfully implementing digital technologies companies are able to create innovative business models, increase growth, improve customer experiences, and reduce costs. Especially established companies have a hard time to adopt …

Preparing for Digital Transformation: Certificates and Courses Read More »