Claudio Marseglia

Three Obsessions That Brought Amazon to Business Success

According to the Cambridge Dictionary the noun obsession is described as something that you think about all the time. To be obsessed with something means you are not going to be the most well rounded person on earth. You will have much less time with your family and friends, especially early on. However, it should never reach a level of unhealthy obsession where

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What Is Learn Business® and Why Did I Start It?

Learn Business® is an EdTech startup. We are devoted to developing business leaders who make a difference by providing curated and practical online courses. Each online course at Learn Business® will have its own exclusive Facebook Group. This way, students can connect with and learn from each other. The vision is to become the Ivy League in the EdTech world,

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How to Create Change Through Leadership

Introduction Everyone possesses the power to create change in the world but not many believe to possess this power. You may think that there are things in life that one cannot change. I agree. However, most things and rules are created by humans and what humans created in the past can certainly be changed again. Without this belief, you cannot

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Overcome Your Limiting Beliefs

Do you want to get rid of your self limiting beliefs? This summary of the book The Four Agreements by Don Miguel Ruiz presents four powerful insights on how you can stop your self limiting beliefs. If you want to become an entrepreneurial leader, then you definitely want to read this article to the end. 1. Be impeccable with your

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Become an Entrepreneurial Leader and Grow Your Organisation

If you are a solo founder and want to become an entrepreneurial leader and grow your organisation, then you are setting yourself up for the most challenging task of your life. Once you achieved a fit between your product or service and your market, you are ready to grow your organisation. To become ready to lead others, you need to

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One-Minute Reading: Dealing with Emotionally Charged Conversations

I work again at Mercedes-Benz, this time in brand cooperation. The work is very exciting and extremely relevant for creating a strong brand image for Mercedes-Benz, which currently holds the ninth place in the Best Global Brands 2017 Ranking run by Interbrand. Due to my new position I wanted to learn more about the Mercedes-Benz brand and stumbled across an

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Preparing for Digital Transformation: Resources, Skills, and Tools

What is more exciting than developing a profitable business model, crafting a winning strategy, and developing the first prototype of the website of a new business? Digital transformation brings many advantages, such as increased speed of payments, better overview over customer conversations, or more transparent information management. Digital transformation has the potential to disrupt traditional companies that hold themselves back

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Treat Your Existing Clients with Priority

At Awaken&More we recently had an invaluable learning opportunity regarding reputation management. We are a non-profit consultancy that works with non-profit and social enterprises and planned to work with an international non-governmental organization (INGO). However, two projects have fallen behind schedule and we had to decide whether we could work on a third project with the INGO. On the one

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Build a Winning Resume with the ARL Framework

Whenever I apply for a job I usually get an invitation for a job interview. I strongly believe that my personal and professional experience is the reason for this, however, I also know how to sell my experience in a way recruiters love. I am enthusiastic to see how people grow and use their full potential and I hope this

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Must-Read Books: Business & Money

Your bookshelf says a lot about you. Peter Knox, contributor at The Guardian, argues that sharing your shelf is sharing yourself (Knox, 2012). Reading forms our opinions and values, therefore it is important to make a conscious decision when selecting what to read. What are the must-reads books on business and money, on literature and fiction, on philosophy, on psychology,

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