Claudio Marseglia

Everything happens for a reason and nothing is an accident. Now is the time to realise your full potential and look beyond disappointment and focus on reaching the next level in your personal and professional development.

My name is Claudio Marseglia.

I was born and raised with my brother in a normal middle-class family in Germany, near Stuttgart.

During high school, I was rather shy and had almost no drive, I completed it by just doing the bare minimum.

Almost ten years passed now and I cannot recognise my old self anymore.

An Important Life Encounter

After high school, I travelled for 18 months through Australia and New Zealand and one encounter with an established entrepreneur in Auckland in 2011 completely changed my life upside-down.

I started working in his digital marketing agency and this way was introduced to the business world.

I was fascinated by how this impacted my life.

Instead of going to parties, I started reading business books after work.

By now, I read over 100 of the best-rated business books, but I am jumping ahead.

I worked hard and soon was able to move from a hostel to Auckland’s premier apartment building The Statesman Apartments at 1 Parliament Street.

I was living a good life but felt a thirst for more knowledge.

So, I decided to fly back to Germany and start studying a bachelor’s programme in International Business and Management.

I found inspiration and decided to fully pursue it.

Mastering Business

After my international travel experience, I wanted to study abroad and so I enrolled into a programme in Amsterdam.

Due to my previous experience in the digital marketing agency, I felt that I could do more than just studying and so, I became the Founder and CEO of ThinkTwice.

We sold rubber preservatives to students and sponsored safer sex workshops in South Africa.

I am proud that we created a return of investment while supporting a good cause.

I also made a lot of leadership mistakes but I learned tremendously from this tough year-long experience.

Afterwards, I started a corporate job at Mercedes-Benz, while I still attended my bachelor’s programme.

It was a great experience to work with ambitious professionals and learn new skills.


When I went back to Amsterdam, I decided to start a new organisation and became the Founder and President of Awaken&More.

We were a consultancy specialised in business services for social enterprises that lacked business expertise.

I truly appreciated what I learned in my corporate job because it helped my understanding of how important organisational processes are to achieve results.

It was very tough but also rewarding to lead and grow a new organisation and forming a partnership with EY.

The Start of Corporate Life

I felt not ready to fully commit to being an entrepreneur and handed my presidency over to a board member to start a corporate life to gain specialised knowledge.

For the next two years, I worked in project management roles at Siemens Healthineers, again at Mercedes-Benz, and then at Porsche.

These experiences gave me the important understanding of how processes and systems can ensure effectivity and efficiency.

Besides working, I also engaged through JOBLINGE as a refugee mentor and helped a refugee over a period of six months to find new employment.

I was amazed about how different a mindset can be and excited to see how much impact I was able to have on another person, in terms of forming a new mindset and instilling motivation to take considered action.

Back to University

While working in the corporate world, I always had the desire to study again to further deepen my business, management, and leadership knowledge.

I wanted to completely master it.

If there is one thing that defines me, then it is that I commit 100 percent to whatever I want to achieve.

When I received the admission letter from King’s College London for their very competitive master’s programme in International Management, I was very excited to start again a new chapter in my life.

Due to the fact that I constantly increased my capacity limit over the last several years, I wanted to challenge myself again and push my limit even further.

So, during my already very intense one-year master’s programme, I followed the Associateship of King’s College (AKC) degree and took Mandarin classes at King’s Modern Language Centre.

And I also worked as a project leader and mentor and led over a dozen team members over the course of a year.

It was a great learning experience to be surrounded by extremely ambitious individuals, which extensively enriched my leadership experience.

It was also the time when I had to develop advanced time management skills and create a weekly time structure to cope with the many simultaneous and sometimes conflicting demands.

Trust me, it was tough.

I had to sacrifice a lot but at the end, it was very rewarding.

Coming to a Realisation

During my master’s programme, I was also selected as the Leader of Tomorrow at the 49th St. Gallen Symposium and spoke to over 200 people, including the CEO of Accenture Switzerland.
And then I won together with my fantastic team a pitch competition worth £6,000 in which 220 teams participated.

How is it possible that a once shy high school student with no drive was able to achieve all this and lead a total of 39 individuals at just 28 years of age.

It got me thinking.

If I can change from being shy and without drive to an ambitious entrepreneurial leader, then every committed person can do it.

Creating Entrepreneurial Leadership

In my master’s dissertation at King’s College London, I created a novel academic contribution by conceptualising Entrepreneurial Leadership.

For this, I read countless academic articles in the field of entrepreneurship and leadership and interviewed dozens of established entrepreneurial leaders, including those on the Forbes 30 Under 30 list, with a total leadership experience over 300 team members.

The research goal was to understand the paradoxical behaviours they engage in, their challenges, and their solutions to overcome these challenges.

Basically, I created Entrepreneurial Leadership.

And I was like a crazy scientist when I analysed 332 pages of transcribed research data from the interviews with the established entrepreneurial leaders.

This all means that I not only accumulated important practical experience throughout the last decade but also possess an extensive theoretical understanding of Entrepreneurial Leadership that I now use to transform rising entrepreneurs into effective entrepreneurial leaders.

I do this by teaching a proven system so powerful that makes other leadership and management programmes aimed at entrepreneurs redundant.

I teach advanced behaviours and best practises on mindset, time management, entrepreneurial marketing, entrepreneurial human resource management, entrepreneurial leadership, and provide tools and systems to transform rising entrepreneurs into effective entrepreneurial leaders.

I show exactly how these elements interact with each other.

All my teaching materials aim to create real role models and develop entrepreneurial leaders that have a real positive impact in our world.

It is my belief that through Entrepreneurial Leadership humanity can solve society’s biggest problems.

Building Learn Business®

Learn Business® is an EdTech startup.

We are devoted to developing business leaders who make a difference by providing curated and practical online courses.

Each online course at Learn Business® will have its own exclusive Facebook Group.

This way, students can connect with and learn from each other.

The vision is to become the Ivy League in the EdTech world, focusing solely on business-related fields.

Simply by being 100 percent student-focused and always making decisions that are best for the students.

It is not VC backed and I do not plan to seek external funding.

Learn Business® should be a space where people go to for becoming the best version of themselves and connecting with like-minded high-achievers.

Our online courses aim to be the best business courses in the online world.

We will not focus on theory.

We will not offer 15-minutes long lessons.

And we are not giving everyone the chance to become a course instructor.

Learn Business® curates course instructors based on key selection criteria.

Our online courses aim to be transformative and offer the complete package that is required to become fully actionable and functional business leaders.

We plan to offer online courses in Advertising, Consulting, Corporate Management, Entrepreneurial Leadership, Entrepreneurship, Project Management, Startup Funding, and other business-related fields.

It is very simple and necessary.

According to the Chartered Management Institute (CMI), 44 percent of businesses founded in the United Kingdom in 2011 did not survive by 2014.

Leadership incompetence was the primary cause of 56 percent of the cases.

CMI also mentions that just one in five managers has a management qualification.

At the same time, it is projected that in 2027, 86.5 million people will be freelancing in the United States and will make up 50.9 percent of the total US workforce.

Most will want to develop advanced business skills when being self-employed.

Learn Business® tackles these challenges by providing curated and highly practical online courses in business-related fields.

I am not only the founder and CEO of this EdTech startup but also one of the course instructors.

I am currently developing the first online course, the Certificate in Entrepreneurial Leadership.

Once built, I will start recruiting course instructors in other business-related fields.

I am very excited about the future.

If you possess relevant expertise and want to create positive impact and transformation in other people’s lives, then feel free to get in touch with us.

Course instructors can touch fields such as Advertising, Consulting, Corporate Management, Project Management, Startup Funding, and other business-related fields.

We also welcome applications from experts in Philosophy, Political Economy, Psychology, Sociology, and other fields, as long as the online courses contribute to the mission of developing business leaders who make a difference.

Thanks for reading until this point.

To your success,

Claudio Marseglia

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