My name is Claudio Marseglia and I am the founder of LearnBusiness.

I was born and raised with my brother in a normal middle-class family of Italian origin in Germany, near Stuttgart.

During high school, I had almost no drive and completed it by just doing the bare minimum.

Almost ten years passed now and I cannot recognise my old self anymore.

An Important Life Encounter

After high school, I travelled for 18 months through Australia and New Zealand and an encounter with an entrepreneur from Auckland in 2011 completely changed my life upside-down.

I started working in his digital marketing agency and this way found a way into the business world.

I was fascinated how this impacted my life.

Instead of going to parties, I read business books until late into the night.

By now, I have read a countless number of the best-rated business books in the world, but I am jumping ahead.

I worked hard and soon was able to move from a hostel to Auckland’s premier apartment building The Statesman Apartments at 1 Parliament Street.

I was living a good life but felt a thirst for more knowledge.

This led me back home to Germany to enrol into a bachelor’s programme in International Business and Management.

I found inspiration and decided to fully pursue it.

Mastering Business

After not being able to find what I was looking for in Germany, I enrolled into a bachelor’s programme in Amsterdam, Netherlands.

As soon as I started, I felt that I could do more than just studying and soon became the Founder and CEO of ThinkTwice.

We sold rubber preservatives to students and sponsored safer sex workshops in South Africa.

I am proud that we created a return of investment while supporting a good cause.

I also made a lot of leadership mistakes but gained a tremendous of insights from this tough year-long experience.

Afterwards, I started a corporate job in project management at Mercedes-Benz in Germany, while still attending my bachelor’s programme.

It was a great experience to work with ambitious professionals and learn valuable practical skills.


When I went back to Amsterdam, I decided to start a new organisation and became the Founder and President of Awaken&More.

We were a consultancy specialised in business services for non-profit and social enterprises.

I appreciated what I learned in my corporate job because it increased my understanding of how organisational processes lead to results.

It was very tough but also rewarding to lead and grow a new organisation in the heart of Amsterdam and even to partner up with EY Netherlands.

In hindsight, it sounds quite easy but it required a lot of effort and time to figure things out.

Including LearnBusiness, I have started 13 businesses of which only three generated an income.

To avoid making my mistakes, you can take curated and practical online courses in business related fields by visiting the LearnBusiness website.

The Start of Corporate Life

Although Awaken&More was growing fast, I did not feel ready to be a full-time entrepreneur and therefore, handed over my presidency to a board member to start a corporate life to gain specialised knowledge.

Over the next two years, I worked in project management roles at Siemens Healthineers, again at Mercedes-Benz, and then at Porsche.

These experiences gave me the important understanding of how processes and systems ensure effectivity and efficiency.

All frameworks, models, and processes taught in my online courses at LearnBusiness are heavily influenced by the processual thinking I developed at my corporate jobs.

Master your thoughts and you will master the world.

During this time, I also volunteered at JOBLINGE as a refugee mentor and helped a refugee over a period of six months to find new employment.

I was amazed by how different a mindset can be and by how much impact I was able to make by helping a person form a new mindset and instil motivation to take considered action.

Knowing that I can create a difference in other people’s lives gave me the confidence to start LearnBusiness.

Back to University

While working in the corporate world, I always had the desire to study again to further deepen my business, management, and leadership knowledge.

I wanted to completely master it.

If there is one thing that defines me, then it is that I commit 100 percent to whatever I want to achieve.

When I received the admission letter from King’s College London for their very competitive master’s programme in International Management, I was very excited to start again a new chapter in my life.

I made this decision because I highly value learning and realised that the more one learns, the more successful one becomes in business and life.

There is a clear correlation between learning and success.

As I constantly stretched my limits over the past years, I wanted to challenge myself again and push myself even further.

During my already extremely intense one-year master’s programme, I followed the Associateship of King’s College (AKC) degree and took Mandarin classes at King’s Modern Language Centre.

I also worked as a project leader and mentor and led over a dozen team members over the course of a year.

It was a great learning experience to be surrounded by extremely ambitious individuals and I am grateful for having had the chance to further enrich my practical leadership skills.

It was also the time when I had to develop advanced time management skills and create a weekly time structure to cope with the many simultaneous and sometimes conflicting demands.

The year was incredibly intense.

I had to sacrifice a lot but at the end, it was very rewarding because I realised that limits are often self-imposed.

Everyone can become a high-achiever, provided there is a strong desire to learn and apply new skills.

Coming to a Realisation

During my master’s programme, I was also selected as the Leader of Tomorrow at the 49th St. Gallen Symposium and spoke to over 200 people, including the CEO of Accenture Switzerland.

Then, I was invited to the House of Lords at the Palace of Westminster and won together with my fantastic team a pitch competition worth £6,000 in which 220 teams participated.

Who would have thought that a high school student without drive would be able to change, achieve all this, and lead a total of 39 team members by the age of 28?

I came to the realisation that if I can achieve all this, then others can as well by following my step-by-step processes.

Creating Entrepreneurial Leadership

In my master’s dissertation at King’s College London, I created a novel academic contribution by conceptualising Entrepreneurial Leadership.

It took me over 600 hours.

I read a countless number of academic articles in the field of entrepreneurship and leadership and interviewed dozens of established entrepreneurial leaders, including those in the Forbes 30 Under 30 list, with a total leadership responsibility of over 300 team members.

The research goal was to understand the paradoxical behaviours they engage in, their challenges, and their solutions to overcome the challenges.

I felt like a crazy scientist when I transcribed the interviews and analysed the 332 pages of research data.


When I finally wrote up my dissertation, I created an inductive model that conceptualises entrepreneurial leadership through paradoxical behaviours.

Basically, I created Entrepreneurial Leadership.

This all means that I not only accumulated important practical experiences throughout the last decade but also possess an extensive theoretical understanding of Entrepreneurial Leadership.

I use this unique combination to accelerate the development of aspiring, new, and established entrepreneurial leaders.

What is important to understand is that leadership capabilities are not related to age.

I repeat: leadership capabilities are not related to age.

It is about whether you want to take the responsibility and whether you are willing to learn and apply the required skills.

At LearnBusiness, I teach Entrepreneurial MindsetDigital Marketing and SalesHuman Resources Management for Startups, and Entrepreneurial Leadership.

My drive is to create the world’s best courses for entrepreneurial leaders and to create positive impact for their lives and the lives of their team members.

By using a systems thinking approach, I show how different elements interact with each other and how they lead to results. 

All my teachings aim to develop leaders who make a difference.

It is my belief that through Entrepreneurial Leadership humanity can solve society’s biggest problems.

Building LearnBusiness

LearnBusiness is an EdTech startup founded in 2019 in London, United Kingdom.

We equip tomorrow’s leaders with business skills to transform their lives and impact the world by providing curated and practical online courses.

Each online course at LearnBusiness has its own exclusive group, which enables course participants to connect with and learn from each other.

Our vision is to become the Ivy League in the EdTech world, focusing solely on business-related fields by being 100 percent student-focused and always making decisions that are best for our students.

LearnBusiness is a space where people come to for learning practical business skills, advancing their careers, and connecting with like-minded high-achievers.

We value practical insights that stem from academic research and aim to recruit course instructors who have both academic and practical experience.

We make use of key selection criteria and just select one course instructor per field.

Every course includes action steps to help participants create tangible results.

Most online course creators sell you one piece of the big puzzle and then leave you alone into the dark.

This is not what you will experience at LearnBusiness.

Course participants receive access to the full package to understand the complete system in which they operate.

This means that our online courses are more intensive than others.

We plan to offer further online courses in Advertising, Consulting, Corporate Management, Entrepreneurship, Project Management, Startup Funding, and other business-related fields.


We serve a real need

According to the Chartered Management Institute (CMI), 44 percent of businesses founded in the United Kingdom in 2011 did not survive by 2014.

Leadership incompetence was the primary cause of 56 percent of the cases. CMI also mentions that just one in five managers has a management qualification.

At the same time, it is projected that in 2027, 86.5 million people will be freelancing in the United States and will make up 50.9 percent of the total US workforce.

Most will need to develop advanced business skills to compete in this hyper-competitive world and LearnBusiness tackles these challenges by providing curated and highly practical online courses in business-related fields.

Be part of LearnBusiness

If you possess relevant expertise and want to create positive impact and transformation in other people’s lives, then feel free to get in touch with us.

Course instructors can touch fields such as Advertising, Consulting, Corporate Management, Project Management, Startup Funding, and other business-related fields.

We also welcome applications from experts in Philosophy, Political Economy, Psychology, Sociology, Sustainability, and other fields.

The aim is to equip tomorrow’s leaders with business skills to succeed in a hyper-competitive world and develop leaders who make a difference.

Thanks for reading until this point.

Take care and stay productive,

Claudio Marseglia

Copyright © 2020 Claudio Marseglia. All rights reserved.

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