Preparing for Digital Transformation: Resources, Skills, and Tools

What is more exciting than developing a profitable business model, crafting a winning strategy, and developing the first prototype of the website of a new business? Digital transformation brings many advantages, such as increased speed of payments, better overview over customer conversations, or more transparent information management. Digital transformation has the potential to disrupt traditional companies that hold themselves back from going digital. There is a famous quote on adaptability:

“The measure of intelligence is the ability to change.” – Albert Einstein

The World Wide Web offers many opportunities. The following list is a collection of resources, skills, and tools that can be used to prepare for digital transformation. It is not complete and certainly there are many interesting links missing – feel free to comment with links to resources, skills, and tools that have not been mentioned. I am enthusiastic to help people grow and provide them guidance to reach their full potential. I hope you will use this information to create positive impact for your organization, start a new business, or create a side hustle.



Eventbrite brings people together through live experiences. Discover events that match your passions, or create your own with online ticketing tools.

Meetup brings people together in thousands of cities to do more of what they want to do in life.



At Indiegogo, our mission is to empower people to unite around ideas that matter to them and together make those ideas come to life. With the help of our Indiegogo community, we’re redefining entrepreneurship—shifting it from being a privilege to a right. Because every inventive idea should have its shot, and every creative entrepreneur should have their moment.


Kickstarter is the world’s largest funding platform for creative projects. A home for film, music, art, theater, games, comics, design, photography, and more.


Patreon allows creators like you to get paid by running a membership business for your fans.

Cloud Storage


Dropbox simplifies the way you create, share and collaborate. Bring your photos, docs, and videos anywhere and keep your files safe.

Google Drive

Get access to files anywhere through secure cloud storage and file backup for your photos, videos, files and more with Google Drive.



Confluence is content collaboration software that changes how modern teams work.


A powerful new app that makes communicating with your team a breeze.


Capture, organize, and share notes from anywhere. Your best ideas are always with you and always in sync.


Manage all your customer conversations in one place with Front.

G Suite

Introducing G Suite from Google Cloud. A set of intelligent apps including Gmail, Docs, Drive and Calendar to connect the people in your company

Microsoft Office

Collaborate for free with online versions of Microsoft Word, PowerPoint, Excel, and OneNote.


Build more meaningful and lasting relationships and connect with your customers across sales, customer service, marketing, communities, apps, analytics, and more using our Customer Success Platform.


Share and manage content, knowledge, and applications to empower teamwork, quickly find information, and seamlessly collaborate across the organization.


Slack brings all your communication together in one place. It’s real-time messaging, archiving and search for modern teams.


Find out every time someone mentions your company, product or keyword online.

Graphic Design


The #1 marketplace for graphic design, including logo design, web design and other design contests. Start a contest now with 100% Money-Back Guarantee!

Adobe InDesign CC

Create and publish printed books, brochures, digital magazines, iPad apps and interactive online documents with Adobe InDesign CC. Join today.

Adobe Photoshop CC

Create and enhance your photos, images, and designs with Adobe Photoshop CC, the world’s best imaging and photo editing software.


The biggest collection of official brand color codes around.


Easily create beautiful designs + documents. Use Canva’s drag-and-drop feature and professional layouts to design consistently stunning graphics.


Easily draw diagrams online using Creately’s online diagramming tool. Diagram software packed with templates and features.


Create and share visual ideas.

Google Fonts

Making the web more beautiful, fast, and open through great typography.


Discover our huge collection of hand-reviewed graphic assets from our community of designers.


Launchaco helps you name your business: instantly search domains, social media handles & beautiful logotypes.


Color, products and guides for accurate color communication.

The Noun Project

Nearly a million curated icons, created by a global community.


Share what you know and love through presentations, infographics, documents and more.



Quick Videos, Faster than Typing.

Showbox is a cloud-based video creation platform that enables Brands,
Online Marketplaces and Websites to provide their communities with fully controlled,
easy-to-use, video creation tools, ensuring high quality results.


Make your own whiteboard video animations with Sparkol VideoScribe – award- winning video scribing app for PC, Mac and iPad. Free trial available

Project Management


Asana is the easiest way for teams to track their work—and get results.


Business project management software.


Trello is the visual collaboration tool that creates a shared perspective on any project. Trello’s boards, lists and cards enable you to organize and prioritize your personal and work life in a fun, flexible and rewarding way.

App Development

Adobe Experience Design CC

Design and prototype websites and mobile apps with Adobe Experience Design CC (Beta), the first all-in-one solution for UX designers.


POP helps you transform your pen and paper ideas into an interactive iPhone or Android prototype.



Vacancies cost time and money. Loopline helps you retain your employees and grow together – by establishing a mutual & continuous feedback process.


Transform product feedback into intelligent data to drive product strategy

Domain Name, Website, and Hosting


GoDaddy makes registering Domain Names fast, simple, and affordable.

GoDaddy Web Hosting

GoDaddy’s Reliable Web Hosting keeps your website up and running. All plans include 1-click install of 125+ free applications (WordPress, Joomla, Drupal, etc.).


Squarespace makes beautiful products to help people with creative ideas succeed.


WordPress themes, web templates and more. Brought to you by the largest global community of creatives.


Create a free website or easily build a blog on Hundreds of free, customizable, mobile-ready designs and themes. Free hosting and support.

Content Creation


Free images and videos you can use anywhere


Discover over 125 million royalty-free images, video clips, and music tracks.


Discover the latest free high-resolution photos released by the Unsplash community.



BetaList provides an overview of upcoming internet startups. Discover and get early access to the future.


Gartner is the world’s leading information technology research and advisory company.


Felix1 has set itself the goal of being the simplest tax consultancy in Germany.


Enabling young start-ups to start quickly, safely and at low cost.


Hire expert freelancers for your job, online.

Work with someone perfect for your team.

Stack Overflow

Join the world’s largest developer community.



PayPal offers a wide variety of online payment services. Sign-up with PayPal to make online payments to anywhere in the world.



Say goodbye to phone and email tag for finding the perfect meeting time with Calendly.

Google Calendar

With Google’s free online calendar, it’s easy to keep track of life’s important events all in one place.



Work can happen any time, anywhere. GoToMeeting with HD video conferencing is a simple yet powerful way to collaborate in real time.

Skype for Business

Skype for Business lets you collaborate with anyone, anywhere, on any device, with the security and control of Microsoft.

Customer Engagement


Live chat software that helps to increase revenue and collect feedback providing an easy way for website owners to talk to visitors in real time.


Drift makes it easy for your customers to buy. We’re helping to reinvent modern marketing and sales using messaging.


We make customer messaging apps for sales, marketing, and support, connected on one platform. Our mission is to make business personal again.


Customer service software and support ticket system by Zendesk. Web-based help desk software used by 200000+ organizations worldwide.



Build every type of marketing funnel your business needs to grow.



Get paid. Track expenses. Manage your money.

Human Resource Management


Work efficiently, hire faster with the CATS applicant tracking system and recruiting software. Get started with a live demo today!


Video interviews, recruiting tools, assessments & coaching all in one platform.

LinkedIn Talent Solutions

Discover all the recruiting and employer branding tools LinkedIn has to offer with our recruiting solutions.

LinkedIn Recruiter

Find and contact anyone on LinkedIn with the industry-standard recruiting tool. Use LinkedIn Recruiter to recruit both active and passive talent.


Namely is the only HR, payroll, benefits, and talent management platform your employees will love.


Recruitment software with modern applicant tracking system for teams. Used by 2000+ companies. Organize your hiring process from start to hire.



Create customised business cards from a range of professionally designed templates from MOO!

Internet Marketing


The Most Powerful Landing Page Platform for Marketing Teams & Agencies.


Use the survey platform that answers 16 million questions every day.


Build beautiful, engaging, and conversational online forms, surveys, quizzes, landing pages, and much more with Typeform.


Create and share your forms.

Email Marketing


Beautiful emails, easy and fast.


MailChimp provides marketing automation for e-commerce businesses. Send beautiful emails, connect your e-commerce store, advertise, and build your brand.

Social Media Marketing


You only get one chance to link in Instagram. Make it do more.


Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.


Turn your visitors into buyers and subscribers.


Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered.



Easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work.


Artem Sapegin. (Janurary 31, 2017). Digital transformation. Retrieved August 25, 2017, from

Mulvey, K. (2017, May 23). These 9 skills are great ones to have on your résumé right now. Retrieved August 19, 2017, from

Sanchez, G. (2017, April 06). The Ultimate List: 100 Tools For Skyrocketing Business Growth in 2017. Retrieved August 19, 2017, from


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